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as i had just googled the web, it worries me that some of the developers are using misleading gimmicks just to get sales in!

Dear all,
do be really careful while selecting the properties that you are thinking of investing, your investment come from your hard-earn money, there's no reason you want it to be burned, but what you think may not be what the developers think, be really really careful!

the recent launching of one of the commercial development in Cheras Selatan is luring crowds but using misleading terms ( log on to www.c180-bluecheap.blogspot.com ) , really sad and worry...

I've read Kelvin's blog and he termed 'Blue Chip' as 'guaranteed returns'. But 'Blue Chip' by definition does not mean guaranteed returns. It simply means high priced or high value. So, the term used by that particular developer is justifiable as long as that particular development has either.

I visited a showroom of a luxury development sometime last year and I was given a cold shoulder treatment by one of the sales person there. It was probably because I was wearing shorts, sandals, and a round neck T-shirt while carrying a backpack. Long story short, I ended up buying a very good unit and I also recommended the development to a relative of mine who also bought two other units. But it was from a different sales person.

All I'm trying to say is, one particular sales person does not completely represent the quality of an entire organization. Although they do somewhat represent their company's image, but let's face it, there are tonnes of inexperienced sales people out there who does not know what to do when they are dealing with highly demanding, or more educated/intelligent, or perhaps just an outright difficult client. And they end up upsetting potential clients out of intimidation/fear.

I've personally met with people from that particular developer's marketing team in Solaris and I think they are a very good organization with a good plan and product.

We should be more perceptive. We shouldn't hate a product or company merely because of one or two improvable representatives.

Chen has very constructive point of view about the issues of personnel that represent the developer/development. We can choose to give way or choose to be demanding, and this is very much depending on the direction of the developer/development.

If the developer is putting \"bluechip\" investment in the wagon, the direct link will be those bluechip shares in the stock market, i.e. TNB, Genting, YTL, IOI, Sime Darby, Telekom etc. For a developer to call his property development as bluechip, though not in the written rules, investors are definitely having certain \"expectation\" in returns of their investment. Else, it will be very baseless for the developer to call themselves a \"bluechip investment\", which eventually, become a very misleading clause.

Something just popped up in my mind! I wonder what's the \"concrete elements/fundamentals\" that this developer is calling his new development as Bluechip? Base on location? Returns on Equity? Returns on Investment? Or just merely a marketing gimmicks? If this can't be defined well, the developer is actually putting himself on the chopping board as investors may eventually lost their confidence on the project.

Looking at all the strata-titled commercial development in town, putting aside the experience of the developer, almost none of the said properties can flourish and giving returns like what \"fully-leasing mall\" or \"individual shops\" do. The only strata-titles commercial development that has been very successful which I can think of is only Sungai Wang, but bear in mind that this is a very unique example that I believe none of the current developer can come close at this point of time. Seeing Plaza Damas by Mayland, Plaza Glomac by Glomac Berhad, Summit USJ by Meda Group, you should know what I mean.

Come back to the issue of BLUECHIP, the developer of this Cheras South Mixed Development has never been ventured into any commercial development for his past 10 years and without any supporting track records in commercial development, then, again, WHY and HOW can this be defined as a BLUECHIP investment? If someone is about to report this to Consumer Dept of Ministry of Trade Affairs, trust me, the name of the developer will be gone like the wind, bearing in mind the current situation of the economy, every single sensitive issue that may trigger another problem to your company is just unnecessary.

I've been observing this project's development since last year October. It's hard for the developer to convince me as they are merely good in using marketing gimmicks to ensure their properties can be sold. They advertised once in October in China Press that their Phase 1 was FULLY SOLD, out of sudden, the latest advertisement on April clearly mentioned that they only sold 70% of their Phase 1, so which is which? Any explanation?

Very good point Prana made about the fully sold and then suddenly 70% sold. Prana, can you proof the fully sold claim as in provide a scanned copy of China Press in October that states fully sold and compare it to the April's 70% sold. Well, I guess with that evidence, the ball would fall into the developers court to justify their own misleading action and purchasers of the following phases since October can, and in my opinion, should, take a class action law suit to seek compensation. Or bring those two publications to the Consumer Dept... that action is perfectly legal and ethical.

But I'd like to reiterate one point about using the term bluechip. It means and only means high priced or high value (can be trusted and is not likely to fail). Bluechip stocks like BRK.A and BRK.B had never given a single cent of dividend and price increase is the only return. And in real estate industry of Malaysia, chances of price increase over time is very high for most free hold and landed property. And that's very fundamental in anybody's book. So, that can easily justify the developers use of the term.

Help the public out here. If there is solid evidence, it is the our responsibility as a good citizen and consumer to prove their fault here and not just make statement without solid evidences. I look forward to seeing the China Press ad stating \"fully sold\" for their Phase 1. Otherwise, it is just another baseless accusation aimed at misleading the public and damaging the reputation of a developer, and somewhat abusing this internet forum. Agree?

I guess a more proper argument would be, should the term \"bluechip\" be allowed to be self proclaimed, which no single entity has the right to govern given that it is after all a general term. Or perhaps a more substantial argument could be, is it justifiable to claim that particular development as \"The Only Bluechip Commercial Investment in Cheras\"? Which, I personally think, might be a very unfair statement to make when there are probably other good developments of commercial properties in Cheras. But then again, they have to be given a chance to justify their own actions. \"As the person who speaks first in court always seems right, wait till the opponent speaks.\" (pardon my poor recollection of the exact quote)

Thank you Prana for bringing up Sungai Wang as the only successful strata-titled commercial development in town.
I think that's another very good point that new commercial property investors would love to know.

Dear Edward,

sorry to reply late. You can be rest assured that I have no time and have no interests to make up stories/rumors that may harm any individual/establishment. The adv was published in one of the Property Expo's Supplementary Issue in China Press, I'm asking my niece studying in Independent School to get a copy for me from their library. And, with no reason, we shall give way to a developer that can simply make up story in order to boost their sales figure, this is considered a serious offence as investors may based on the perception that the development is overwhelming and this may mislead them with urgency.

Again, back to the \"BLUECHIP\" property investment, if follow the definition literally given by Edward, as bluechip means high price/ high value, then, in the whole context, I couldn't understand the message that the developer wants to convey to the public, \"THE ONLY BLUECHIP INVESTMENT IN CHERAS SOUTH\" will be interpreted as \"THE HIGH PRICE INVESTMENT IN CHERAS SOUTH\"??? Will that be rational for a developer to emphasize on HIGH PRICING of his properties instead of HIGH RETURNS?

Oppsss... I was told by their personnel that the service charge for this strata-titled place is RM 0.50 to RM 0.60 per sqft, or maybe the \"bluechip\" is relevant to this?

Pardon me for my shallow knowledge in properties, I wish to be enlightened about this.

I couldn't really agreeable to your definition, hence, browse through the dictionary.com, \"bluechip\" is defined as \"having outstanding or exemplary qualities within a specified category; leading\", nothing related to price/value.

Thanks.